What are the laws regarding Bulk / Transactional / Promotional Email Marketing in India?


#1

I am starting up with a website business and would like to use email marketing to advertise my website. What I just want to know is email marketing a legal way as the emails will be sent to anonymous receivers. We do receive a lot of marketing emails, but I just wanted to be safe to proceed with email marketing to unknown people.


#2

In case you are planning to target people in India only then its fine because Spamming is not illegal in India but if you want to target people of multiple countries then its not legal everywhere. For an example, it is illegal in the US. You can use email marketing in India without any legal liability but it’s advisable to mention a legal disclaimer for the same.